The
Serengeti Science Camp
Significance:
By increasing our real estate position in Tanzania, the organization
intends to own and operate core assets to produce strong, proven
revenues to help sustain our key scientific projects and mission.
Current Camp: Since 2004, Serengeti Genesis has
succesfully owned, operated and leased-out a mobile tented camp
in the Serengeti National Park. It accommodates roughly 30 scientists
and students. Our cash return on leasing this asset is set to hit
25% this year.
Through
our strong cooperative relationships in Tanzania, the organization
is currently in a position to acquire rights to own and operate
a permenant tourist-based tented camp (hotel) inside the park.
Value Proposition: Serengeti Genesis is seeking
$750,000 to expand the existing “mobile” tented camp
into a permenant and fully operational tourist-based Science Camp,
adding 12 Luxury Tents (Figure 2; Figure 3) to house up to 24 high-end
tourists a night with a price target for a book rate >$250 per
person per night.
In the previous 3 years, occupancy rates in the 10 month tourist
season of the Serengeti National Park in the $200-400 a night price
range have exceeded 90% (source: Gibbs Farms; Sopa Lodges; Elewana
Hotels). In the peak months of June-September, many nights occupancy
rates exceed 100% through agent overbooking, with many tourists
sleeping in dozens of alternative make-shift tented camps.
Sopa Lodges (Sopalodges.com; Elewana.com) the largest operator in
the area with over 125,000 annual guests through their 6 lodges,
logistically supplies and manages our camps during field seasons.
It is intended to sign a lease with Sopa Lodges for them to manage
and operate the Serengeti Science Camp, with intended terms with
Sopa Lodges for payment of ~$50 per person per night.
The
Market: The Serengeti National Park attracts over 1 million
visitors a year who come to view the largest density of terrestrial
animal species on Earth. Tourism is Tanzania’s second largest
industry ($800 million annually) and it is reported to be growing
30% annually. Having managed and operated accommodations in the
park since 2003, Serengeti Genesis is uniquely positioned to take
capture the explosion of tourism to the region.
>80% Occupancy
rates in the $250-800 a night price range.
For Further Information, please contact William Fischer, Executive
Director 650-862-7361 |